When I first started in photography, like many others, I found myself chasing the perfect kit. Over the years, I’ve tried Olympus, Sony, Nikon, and even built out a high-end system with the Nikon Z8 and Zf. But eventually, I sold it all—except my Fujifilm gear. In this post, I’ll explain why Fujifilm is now the only system I use, and why I believe it’s the best choice for my needs as a British photographer documenting life in the Philippines.
Image Quality Without the Bulk
For the kind of work I do—documentary, street, and travel photography—portability is non-negotiable. I’m often on a motorbike, shooting in hot and unpredictable weather, and the last thing I want is a bulky full-frame setup weighing me down. Fujifilm’s X-series cameras, particularly the X-T5 and X100VI, hit the sweet spot. With a 40MP APS-C sensor, I get more than enough resolution for large prints and professional work, without the weight and size of a full-frame DSLR or mirrorless body.
The Fujifilm GFX100S is the exception I’ve made for higher-end work. It’s medium format, and the image quality is a significant step up from full frame—ideal for when I need that extra detail and tonality. But for most of my work, especially when mobility is key, the X-series gives me exactly what I need.
Thoughtfully Designed for the Photographer
One of the main reasons I stuck with Fujifilm is because their cameras feel like they were designed by photographers, not tech engineers. The manual dials, tactile controls, and logical layout make me want to pick up the camera and shoot. It’s not just about specs; it’s about the experience of using the camera—and Fujifilm gets this right.
The ability to customise seven film simulations and save them as named profiles is a standout feature. On both the X-T5 and X100VI, I’ve created profiles tailored to different shooting environments and moods. This level of customisation, combined with Fuji’s unique film simulations, means I spend far less time editing.
Less Editing, More Shooting
Fujifilm’s film simulations are more than just colour presets—they fundamentally change how I approach photography. With Classic Chrome, Acros, and my own custom recipes like the McCurry Kodachrome, I get results straight out of camera that I’m happy to share or print.
This is a huge time-saver. I don’t want to sit in front of a screen for hours colour grading files from Sony or Nikon when I can capture what I want in-camera with Fujifilm. That also matters because a big part of my workflow involves publishing quickly to my websites or YouTube channel.
Lenses That Suit Real-World Use
Another major factor in going all-in on Fujifilm is the lens ecosystem. The availability of both fast, weather-sealed primes like the 33mm f/1.4 and 56mm f/1.2, as well as small, lightweight f/2 lenses like the 23mm, 35mm, and 50mm, means I can build the right kit for any shoot.
When I’m travelling light—especially on the motorbike—I opt for the f/2 primes. They’re sharp, compact, weather-sealed, and less intimidating to subjects. When I need more control over depth of field or low-light performance, I switch to the faster primes. Either way, I have options without having to compromise.
The Practical Advantages of the X100VI
The X100VI deserves a special mention. With its built-in ND filter, leaf shutter, and compact form, it’s ideal for street and candid photography. The built-in flash is surprisingly useful for fill light during daylight, and the lens is sharp and characterful. For many shoots, I don’t need anything else.
Being able to load custom film simulations into the camera and name them adds to its utility. I can switch from a black-and-white street look to my colour documentary profile in seconds. It’s a genuinely creative tool that feels built for storytelling.
Why I Left Other Systems Behind
Let’s talk about the systems I left behind:
Nikon Z – The image quality is excellent, and I liked the Z8 and Zf a lot. But the bodies and lenses are just a bit heavier and more conspicuous than I want. When photographing people—especially in the provinces or more rural areas of the Philippines—carrying a large, professional-looking camera can make people uncomfortable. Fujifilm gear is more discreet and, in many cases, garners curiosity rather than suspicion.
Olympus / OM System – The Micro Four Thirds system is compact, and I did like using it for adventure photography. But the image quality, especially for portraits, doesn’t have the depth or tonal range I need. I also have doubts about OM System’s long-term direction as a company, which made it hard to rely on them as my only system.
Sony – Technically brilliant, with fast autofocus and high-resolution sensors. But I was never a fan of the colour science, and while that can be adjusted in post, it just means more work. I also didn’t connect with the design of the bodies or the feel of the shutter—things that might seem minor, but matter when you’re using the camera daily.
Final Thoughts
Fujifilm gives me everything I need: portability, customisability, excellent lenses, and an enjoyable shooting experience. I can print large, carry light, shoot fast, and edit less. The X-T5 and X100VI are now my main cameras, with the GFX100S reserved for those few projects that demand ultimate image quality.
For anyone who wants a travel-friendly kit that doesn’t compromise on creative control, Fujifilm is a compelling choice. If you’re thinking of simplifying your setup or switching systems, check out the video I made on this very topic on my YouTube channel.
Watch the full video here:
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