Why UK Customers Should Upgrade their Camera Equipment Now!

 

If you live in the UK you will be aware that we voted to leave the EU in the June referendum.

What you might not be aware of is the impact this has already had and will have on the cost of cameras and lenses.

So far some of the main manufacturers have held their prices here but if you look at the value of Sterling on the internation markets it has already plumetted by 18% since the referendum result. The companies will have to pass on these costs soon.

After a brief rally when it looked like the In campaign would win the Pound has been losing value since March 2016 and after Fridays Asian crash it now sits at $1.24 against the US Dollar.

Why does this affect us?

Almost all camera brands are imported and because of the weak pound the cost of imported goods goes up.

Our pound now only buys us $1.24 of imported goods against $1.49 before the referendum.

So with an 18% drop in value, a camera costing £1000 pounds previously, is now likely to cost £1180.

Surely the Pound will recover so it is better to wait?

In the long term this may be the case but I suspect (and most market analysts predict) that Sterling has not yet reached its lowest value.

Respected analysts at HSBC suspect that Sterling will drop to $1.15 or lower by the end of next year.

I suspect it will go lower based on the volatility and fluctuations I have seen in the money markets since Brexit.

It already dropped to $1.18 on Friday before recovering.

Here is why it will go lower.

The EU is in a very difficult position financially and politically after Brexit.

When the UK voted to leave, the EU lost one of its largest economies and largest financial contributors.

This happened at a time when Italy is on the brink of a banking crisis.
The Greek debt crisis hasn’t been solved despite the EU exhausting almost all viable options to aid recovery.

The Spanish and French economies are stagnant.

Politically there are movements within major European countries to pull back from the EU and in some cases leave altogether.
The Front National in France is gaining momentum alongside similar movements in Greece, Holland and now, even the Germans are getting a little fed up with financing the EU and the migrant crisis is testing their patience.

What does all this have to do with the value of the Pound?

With this backdrop of economic and political unrest it is impossible to see how the European leaders are going to allow the UK to be seen to leave the EU and yet retain any of the benefits of membership.

The dream of UK politicians is to stop free movement of people while retaining access to the Single market.

The EU simply will not let this happen because they fear it would encourage other countries to leave and expect the same deal.

The EU is going to have to punish the UK during its negotiations to leave the EU to keep other countries in line.

Self preservation of the EU will take priority over economics.

The French president Francois Hollande has already said as much just recently.

That means in all liklihood we are heading for a Hard Brexit.

This will entail losing access to the single market because the British Prime Minister Theresa May has indicated that regaining control of immigration policy is her priority.

If the EU considers retention of Free movement of people to be non negotiable to retain single market access and the UK wont negotiate this point then the negotiations have nowhere to go.

That will panick the money markets as they see a hard Brexit scenario as the most damaging to the UK economy and this will drive the value of Sterling even lower.

That will result in the pound being worth less and therefore cameras and all other imported goods will become more expensive.

So if you are looking to upgrade your gear in the next year or so it is definitely advised to do so sooner rather than later or you could be paying much higher prices.

Top 5 Photography Books

I’m the same as you. I love new cameras and lenses.
There is something satisfying and gratifying about getting a new tool and I believe that a new camera or lens can often kick start your inspiration to create the images that you want.

However in all honesty most cameras these days are capable of creating high quality images so a wiser investment of our money is perhaps to increase our photographic knowledge and competence.

I’m a self taught photographer as I guess a lot of you are too.

When I first picked up a proper camera I quickly realised that I wanted to know what makes a good image.
I read and studied a huge amount of books on the subject. Ranging from simple tips and tricks books that tell you what to do (but not always why) such as Scott Kelbies Digital Photography series to books on classical painters to study composition.
Below are my top 5 books that I feel give the most useful information in the most easily digestible form.

Don’t forget to buy through my Amazon links below. It wont cost you any more but I get a small comission which helps me to create new content. Thank you and enjoy. 

1. Understanding Exposure by Bryan Peterson.

This is my number one general photography book because it gives a great understanding of the basics of the exposure triangle (shutter speed, aperture, ISO) as well as the creative choices that these settings give us.

It teaches you to understand how to create images with total control over the final look of your photos in an easily digestible way.

This is the first book you should buy.


2. Digital Photography Series by Scott Kelby.

This series of books by Scott Kelby gives simple straight forward tips to help you create certain looks in your images. It never delves too deeply into the why but if you just want to know the how then these books are great.

3. Nature Photography: Insider secrets by Chris Weston

This book is not just about nature photography although it is a must read for anyone interested in shooting wildlife.

It also has some great explanations on the fundamental skills and principles needed to create high quality images of any subject. Its explanations on how to properly expose your photos to maximise image quality are the best I’ve read and it’s explanation of ISO is a ‘turning on the light switch’ moment.

4. The Photographers Eye by Michael Freeman. 

Michael Freeman’s book concentrates on composition and is probably the most in depth of the books listed so far.

It explains the theories behind composition and goes in to more detail than just the rule of thirds which so many cite as the be all and end all of composition.

Information on Gestalt theory, how to use line, shape and form as well as great images to convey each point.

This book goes way beyond the basics but in an easy to read and interesting way.

If you want to really understand composition then I suggest this book as a great starting point.

5. Mastering Composition by Richard Garvey Williams. 


This book offers a thorough examination of composition from the rule of thirds through to design, theory, colour and more.

It is the most thorough in its examination of composition. It is a little dry in the way it is written so perhaps not as engaging as Michael Freeman’s book above, however the content is excellent and worth working your way through.

So there you have it, my top 5 books on photography.

If you read just two of these I would suggest Understanding Exposure and The Photographers Eye as great places to start. Once you have read and digested the information in these books go out and put your new found knowledge in to practise and I guarantee you will be creating more interesting and compelling photos than the majority of people.

Fujifilm GFX50S Medium Format announced

Fujifilm Steals the Show at Photokina

Following on from Hassleblads X1D mirrorless medium format announcement earlier in the year Fujifilm have announced their long rumoured and much anticipated venture in to mirrorless medium format with the GFX50s.

The GFX50s has a 51mp 43.8x 32.9 sensor which is 1.7x larger than full frame DSLR’s yet the body is around the same size as a professional level body from Canon or Nikon.

We are super excited to get our hands on one of these and see if Fuji have translated their X series know how in to the medium format world. With Fujifilms long history with medium format and their refined APS-C X series now maturing in to great all around cameras with the recently released X-Pro2 and X-T2 this might be the mirrorless medium format system to change the game.

Fujifilm also announced 6 lenses will be released during 2017 which is certainly a good start to the G system.

They claim that the camera and 63mm f/2.8 along with detachable (but included in the box viewfinder) will come in at ‘well under $10,000 US’.

For us ‘well under’ would be around the $6-8000 dollar mark so we will have to wait and see how the pricing works out. At the 6-8k mark we think it will seriously tempt affluent amateurs and professionals alike but if it’s pushing $10,000 it might be a bit much to open up a new demographic to digital medium format.

What interests us the most with this announcement is to see the rendering of those superb Fuji colours from a medium format digital sensor.

 

The camera should be available at the start of 2017 alongside the 63mm f/2.8 (50mm equiv) , 32-64mm f/4 (25-51mm equiv) and 120mm f/4 (95mm equiv), 110mm f/2 (87mm equiv), 23mm f/4 (18mm equiv), and 45mm f/2.8 (35mm equiv).

If as some have suggested the body could retail around the $4000 US mark I think it will gain traction very quickly. I will certainly be interested to see if it is worth investing the money and having APS-C X series for everyday use and the G series for more professional applications.

Especially when you look at the size of it next to a Nikon D810.

 

 

Hasselblad X1D Announced.

Mirrorless medium format is here

For some time now Fuji photographers in particular have been wondering if a mirrorless medium format camera was coming to us. We ll it looks like Hasselblad have stolen Fuji’s thunder having just announced the 50mp medium format Hasselblad X1D.

Featuring the same 43.8×32.9mm sensor that is used in the 50c backs for the H6D but with new processing allowing for up to 25600 ISo which is extremely high for medium format.

One of the other main features that we are excited about is the flash sync speed of up to 1/2000.

The new camera also features dual SD cards, weather sealing and a touch screen.

With a price coming in at just under $9000 US dollars this really could bring medium format to a whole new group of users and with rumours of a more affordable Fuji medium format camera possibly arriving at Photokina this year medium format might be about to become mainstream.

 

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